What is sustainable fashion?
Opinions vary on what sustainable fashion is exactly, but we particularly like this definition from Swedish Environmental Consultancy, Global Strategy:
“Sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.”
Accreditations for the sustainable fashion industry
When buying fashion, look for these accreditations. If the fashion you are buying has these accreditations then the manufacturer will have to comply with a rigorous process in their production, which includes various elements of sustainability:
- Better Cotton Initiative (BCI)
- Cradle 2 Cradle
- Global Organic Textile Standard (GOTS)
- Waste and Resources Action Programme (WRAP)
The difficulty of knowing if clothing is sustainably made
It’s very difficult when buying clothing locally in the high street to know how ethically a piece of clothing is made. Research takes time and often brands aren’t labelled correctly (if at all) to give you what you will need to make an informed decision.
This is where websites and apps (such as Bazar) have a competitive advantage. Buying this way is likely to provide access to information about the product’s origins and its ethical values. Included in the product detail are also likely to be ethical accreditations (if appropriate). Choose an app like Bazar and read extensive product detail and also view the ethical accreditations (including sustainability) at both the seller and product level.
Be the change
Ethical fashion is centred around sustainability. Be the change through buying eco-friendly fashion, which is made with natural energy from non-GMO cotton and is organic as well as pesticide free.
Support the work of Artisan clothing makers who will make unique handmade high-quality fashion, which will last. Bazar recommends adopting slow fashion as a buying principle and “buycotting” the global fast fashion non-sustainable brands, which are damaging the planet.
Bazar sustainable products badge
As per our Bazar badge criteria guide, the Bazar sustainable products badge is defined as:
“The seller confirms that their products are sustainable and provide either environmental, social or economic benefits while either protecting public health or the environment over their whole life cycle, from the extraction of raw materials until the final disposal of the product.”
Look for the sustainable badge when buying products on Bazar or look for formal accreditations and logos, including Fairtrade, GTOS, BCI, WRAP etc.)
Examples of sustainable fashion brands selling on Bazar
Look for these brands and others when shopping for fashion on the Bazar app:
- Bluehanded – a range of artisanal indigo textiles hand dyed from sustainable materials
- Cariki – buy from this fashion-focused sustainable apparel brand
- Leiho – this sock manufacturers uses sustainable bamboo sources to make socks
- Morcant – a brand which buys from sustainable suppliers of materials and packaging
- Waves – their range of flip flops are made from managed rubber trees
Downloading the Bazar App is very easy
Why not download Bazar today by clicking these links?
- iOS – https://apps.apple.com/gb/app/bazar-ethical-marketplace/id1419940679?l=en
- Google Play – https://play.google.com/store/apps/details?id=com.bazarapp.android&hl=en
We are always here to answer any questions, please either complete our contact form or alternatively call us today on 020 8337 2175.